Privacy Policy

This privacy policy describes how Serentylane.com (the “site” or “we”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit or make a purchase from the site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at serentylane@gmail.com

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

 Device Information

 We collect information such as your IP address, web browser type, time zone, cookies installed on your device, pages or products viewed on our Site, and search terms or interactions. This information is used to optimize our Site for your experience, monitor usage patterns, troubleshoot issues, and detect and prevent potential fraud.

Customer Information

 We collect your name, email address, and phone number to respond to inquiries, send updates (including order confirmations), and communicate marketing promotions with your consent.

Order Information

We collect billing and shipping addresses, payment information (such as credit card details or PayPal email), and details about products purchased. This information is used to process and ship orders, communicate with you regarding order details and fulfillment, and maintain records for legal and tax purposes.

 

 Sharing Your Information

We share your personal information with trusted third parties to provide our services. Shopify, our e-commerce platform, processes your data, and you can read Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy. Payment processors securely handle payments, and shipping providers deliver your orders. Analytics services, such as Google Analytics, help us improve our Site functionality and understand customer preferences. We do not sell your personal information to third parties.

 

Cookies and Tracking

We use cookies and similar technologies to recognize your device for faster browsing, track your preferences, and improve the performance of our Site. You can manage cookie settings through your browser preferences.

 

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address above.

 

Data Retention

We retain your personal information for as long as necessary to provide services or comply with legal obligations. For example, we may keep order information for tax reporting.

Minors

Our Site is not intended for individuals under the age of 18.

Cookies

At serentylane.com, we use cookies and similar tracking technologies to enhance your browsing experience and provide personalized services. Cookies are small text files stored on your device when you visit our website, enabling us to recognize your preferences and improve functionality. We use different types of cookies, including essential cookies that are necessary for the operation of our website, such as enabling secure checkout and saving items in your cart. Performance and analytics cookies help us understand how visitors interact with our site, allowing us to monitor performance and optimize your experience. Marketing and advertising cookies track your browsing behavior to deliver personalized advertisements and measure the effectiveness of our marketing campaigns. We also use functional cookies to remember your preferences, such as language and region settings, ensuring a more tailored shopping experience.

In some cases, we rely on trusted third-party providers, such as Shopify, Google Analytics, and advertising partners, who may use their own cookies governed by their privacy policies. You can manage or disable cookies through your browser settings; however, please note that disabling cookies may impact the functionality of our website, such as completing purchases or saving items to your cart. If you are located in California or the European Union, you have additional rights under laws such as the CCPA or GDPR, including the right to know what personal data is collected through cookies, the right to opt out of non-essential cookies, and the right to request the deletion of your data. For any questions about our use of cookies or to exercise your rights, please contact us at [Insert Email Address]. We may update this Cookies Policy periodically to reflect changes in legal requirements or how we use cookies. The “Effective Date” above indicates when this policy was last updated.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

 Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. The “July 1, 2023” above will indicate when it was last updated.

Complaints

As noted above, if you would like to make a complaint, please contact us by email using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.